As a company focused on building cutting-edge technology products, this is an opportunity you should not overlook.
Startups that hope to become tomorrow's industry leaders showcase the cutting edge technologies they are building and the best-of-breed solutions they have developed at the SmartTechie Startup City to be held on Saturday May 24, 2008 at Nimhans Convention Center in Bangalore.
Each participating startup will be given a booth space wherein they present live product demonstrations, talk about what they are building, the change they would like to bring into the industry and highlight the brand they stand for. They also highlight the culture of innovation that thrives within their organization and the challenges they are tackling.
Whether it is to talk about your product, your technology, your brand, your culture or attract bright talent, emerging technology companies always face a special challenge. At the same time, several research studies have shown that experienced smart work force is always looking out for what are the state-of-the-art technologies being developed by other companies, be it for finding a business partner for their own company or for a potential place to work in future or to get ideas for solving their own unique technology problems.
The SmartTechie Startup City is a unique event designed for the Bangalore technology ecosystem. There are over 800 startup companies in Bangalore alone. If their number is an eyebrow raiser, the technologies they work on are mindblowing. Most of these startups are funded by topnotch investors from the U.S and India.
These startups are developing next generation technologies. Some of the top technology companies of the world like Texas Instruments and Intel are using technology solutions developed by some of these startups. The sad reality is that the larger pool of technology professionals has no clue of the cutting edge stuff that happens in their own city!
who Should exhibit?
Ask yourself these simple questions:
Am I looking to grow my employee base or to attract smart talent into my company?
If the answer to this question is ‘yes’, you should seriously consider exhibiting.
Startup city is certainly not a job fair where engineers will keep holding their resumes in their hands. This is the place where experienced engineers will come to learn about what great things your company is doing, what are the cutting edge technologies you are using and what are your tech stars working on.
are you looking for local customers for your products and services?
High-level decision makers at other companies need to know what are you developing. The SmartTechie Startp City is one place for them to come and learn about all the new solutions being developed right here in Bangalore.
Are you looking for technology partners?
Engineers at other large well-established companies and startups have to know about your products and services.
Last but not the least, do you want to help establish a tech ecosystem in Bangalore like in Silicon Valley where tech companies do not look at each other as poachers of their star employees but as potential partners to help create bigger markets for everyone.
There is simply no other opportunity in India to get face to face with as many smart engineers as at the Startup City.
The SmartTechie events have always drawn in good crowds. This year, we have drawn up a powerful, integrated promotional campaign around the event.
getting visitors to the exhibition ...
The campaign consists of the following elements
An integrated email campaign over two months leading up to the exhibition and targeted specifically to the demographics of start-ups.
Print advertisement, radio jingles, mobile van display, newspaper insertions.
Association with technology groups to raise the profile.
an investment that will pay dividends
Your investment in the Startup City, with the appropriate planning and preparation, can provide you with a strong flow of sales, leads or contacts to help you grow your business with this market. The first decision you need to make is obviously whether or not to exhibit. After that, you then need to focus on what you will do at the event and how it will appear to visitors on the day. We can help you along the way with plenty of advice and support.
how much does it cost?
The cost of attending Startup City is very reasonable. Compared to other modes of reaching this target audience, the value that you’ll get for your investment is exceptional. The cost is Rs 30,000 only for a shell scheme booth of 3 x 2 mtr.
There are a number of added value elements, which will help you to raise your profile at the exhibition. A comprehensive Show Guide with full details of the event.
A website bursting with information about the show and exhibitors. We will receive thousands of pre-registrations for the show via the website every week. Provided you book your exhibition stand prior to the deadline, you will be able to submit a 100-word editorial about your company for the show guide and for the website.
Attendance at the event will be complimentary to qualified professionals. They will use our SmartConnect online tool to contact companies and presenting companies will get facility to contact attendees before or after the event.
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Several hundreds of technology professionals across all levels will take part. We are inviting the senior management teams of all technology companies as well as several venture capitalists to attend this unique event.The SmartTechie Startup City is truly an example of an environment where you have a captive audience: your target audience is present at the exhibition in droves. What’s more? It could also help you attract bright talent, capital, partners as well as potential customers. More importantly, it’s going to help you build your brand!
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